func.tion.al [fuhngk-shuh-nl]
-adjective
Capable of operating or functioning.

Is your online presence functional? Can you:

• Maintain the content of your site
• Measure the effectiveness of your content
• Understand your search engine ranking position (SERP)
• Know where your competition sits
• See your true competition
• Listen to what the world says about you
• Speak to a receptive audience
• Sleep well at night trusting your online reputation